Why Use Email Marketing?
Brand Awareness
Sending email newsletters and promotions not only delivers some of the highest ROI on your advertising expenditures, but also helps create top-of-mind awareness for your business.
Promotion
Incentivize readers to buy by including ‘first looks’ at new products. Use coupons to encourage local foot traffic into your retail location. Lets you “push” the message rather than “pull”
Newsletters
Email newsletters keep you communicating with different people via different channels. Your email newsletters can then be archived on your website with tweets and Facebook links pointing to it.
Cost Effective
Email continues to be the top factor in influencing repeat purchases. A total of 75% of adults say email is their preferred marketing tool. Cheaper than other forms of direct marketing.